MAY 2025 REAL ESTATE
Zillow's New Policy on Pocket Listings
What Buyers and Sellers Need to Know
In a significant move affecting the real estate landscape, Zillow has announced that it will no longer display homes that have been marketed privately before being listed on a Multiple Listing Service (MLS). This decision targets the practice of "pocket listings," where brokerages initially promote properties exclusively within their networks or on their own platforms, delaying broader public exposure.
🔒 Understanding Pocket Listings
Pocket listings involve selling a property through private channels without entering it into an MLS or publicly advertising it. While some sellers opt for this approach seeking privacy or a targeted marketing strategy, it can limit the property's exposure to potential buyers, potentially affecting the sale price and terms.
📢 Zillow's Stance
Zillow's policy aims to ensure that all publicly marketed listings are accessible to everyone simultaneously. By enforcing this rule, Zillow seeks to prevent selective sharing of listings, which can create confusion and erode consumer trust. Listings that are publicly marketed through channels like social media or email blasts but not submitted to an MLS within 24 hours may be excluded from Zillow's platform permanently.
🤝 The Importance of Transparent Listing Practices
For sellers, broad exposure of their property increases the likelihood of attracting multiple offers, potentially leading to a higher sale price and better terms. Limiting a listing's visibility can reduce competition and may not serve the seller's best financial interests.
For buyers, access to comprehensive and up-to-date listings is crucial. When properties are withheld from public platforms, buyers may miss out on suitable homes, leading to a fragmented and frustrating search experience.
✅ Choosing the Right Agent
To navigate these challenges:
- Ask about listing strategies: Ensure your agent plans to list your property on an MLS promptly and market it across multiple platforms.
- Inquire about access to listings: Buyers should work with agents who have full access to MLS data and prioritize sharing all relevant listings.
- Seek transparency: Choose agents who are open about their marketing practices and prioritize your interests over exclusive deals.
📌 Final Thoughts
Zillow's policy change underscores the importance of transparency and equal access in real estate transactions. By working with agents who commit to sharing listings broadly and promptly, both buyers and sellers can ensure they're making informed decisions in a fair and competitive market.
